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World football leaders take note: it is sometimes possible to listen to supporters and receive good results on the field as well as.
Liverpool’s announcement on Monday, they will make the price of ticket prices for the eighth time in ten years is a victory for diplomacy and common sense.
The decision follows a period of consultation with supporters, including an investigation sent to 500,000 fans last October covering a wide range of ticket problems, and preserves the current structure of Anfield prices for the 2025-26 season .
Liverpool could then be champion of the Premier League, and it will always be possible to buy junior tickets for £ 9, as has been doing for 10 years. The cheapest KOP ticket remains £ 39 and the most expensive is £ 45, which, according to Liverpool, is the same as 15 years ago.
While competitors are under fire for having followed a wider trend by increasing the cost of visioning their teams, the Anfield club said that the prices for subscriptions and general admissions will be unchanged for the 2025-26 campaign .
Last year, Fenway Sports Group owners were criticized when an increase of two% was applied to the middle of calls to more discussions with fans.
The club made an error nine years ago when an increase in the price of the planned tickets forced a mass raising in Anfield, forcing the hierarchy to go back. Until recent seasons, there had been no increase in the price of tickets despite the increase in day spending. The club claims that the last price freezing occurs despite significant increases in the operating costs of Anfield Day and continuous increases in the cost of football operations in general. Since 2016-2017, these costs have increased by 80%.
“The club has held significant engagement discussions with its official board of directors of supporters on the price of tickets and is grateful for their important and significant contribution to these discussions,” Liverpool said in a statement on Monday.
Liverpool insists that they will continue to engage with fans as they implement a current and future policy, evolving the ways and means by which tickets can be purchased in the digital age.
“Politicians include the ambition to make access to tickets a realistic objective for all supporters while recognizing loyalty, with transparent data, protection against improper use and a long -term price approach,” said declared the club.
Obtaining the correct balance when you supervise commercial operations has been historically difficult in all football clubs. In Liverpool, it was particularly. Developing a sports institution renowned in a giant in the capitalist and materialist world of European football is not so easy when Bill is of good luck, the godfather of Modern Liverpool whose words are still darling of religious zeal, was a socialist without shame .
Like their predecessors in the Anfield meeting room, FSG realized that when buying the club, there are important money possibilities when possession of a Liverpool stature club, but also traps.
Liverpool is currently winning around 80 million pounds sterling per year from the revenues of the day – a significant increase compared to the time when FSG bought the club in 2010. It is because of the stadium expansion that the owners have paid with uninteresting loans. Liverpool’s administrative costs were 562 million pounds sterling per year in their last accounts.
It cannot be ignored that the latest calls for ticket prices are available in unison with certain requests to give players stars `everything they want ” in their new contracts, as if one aspect From the budget of a club could be dissociated with another.
A KOP ticket that cost £ 4 in 1990 should be just under £ 10 in 2025, stressing how the Premier League revolution hit the fans in the pocket.
Clubs have contrainded that they are still blamed for this when the increases in really mega-inflation burst have been applied to the wages of players, which increased by 3,000% since the Premier League training in 1992.
The costs of the agents continue to increase each season, those around and representatives of public relations for the largest stars have extended to mini-empires, largely subsidized by increasingly dynamic transfer windows and exorbitant costs which maintain these commissions. And of course, of course. , it is the supporters who are whipped in a frenzy to demand that their clubs be proactive on the transfer market, accusing clubs of lacking ambition when they are. Then the wheel turns.
The more dissemination income increases, the more the inevitability of high -flying players has another salary increase, the more the subscription expenses for Sky, TNT and Amazon. Finally, ticket prices will increase, feeding this cycle for those who really create the profits.
Liverpool’s decision points out on Monday that when fans are united, their voices cannot be ignored. To maintain these prices of tickets to a fair and reasonable level in the seasons in advance, there will be a lot of work in football hoping that the gaze of fans turns to other organizations which can also be accused of exploit their loyalty.
